اَلَمْ نَشْرَ ح

اَلَمْ نَشْرَحْ لَكَ صَدْرَكَ(1) وَ وَضَعْنَا عَنْكَ وِزْرَكَ(2) الَّذِیْۤ اَنْقَضَ ظَهْرَكَ(3) وَ رَفَعْنَا لَكَ ذِكْرَكَ(4) فَاِنَّ مَعَ الْعُسْرِ یُسْرًا(5) اِنَّ مَعَ الْعُسْرِ یُسْرًا(6) فَاِذَا فَرَغْتَ فَانْصَبْ(7) وَ اِلٰى رَبِّكَ فَارْغَبْ(8)

Step-by-Step Guide to Start with SEO

By Wajid Ullah / November 18, 2024

Step-by-Step Guide to Start with SEO

What is SEO?

Search Engine Optimization (SEO) is the process/method of improving your website’s visibility on search engines (like Google) to appear higher in search results when users look for specific keywords. SEO is a long-term strategy but is highly effective for building credibility and consistent traffic.

When your website ranks good on search engines, it attracts organic traffic (visitors without paid ads). SEO is a long-term strategy but is highly effective for building credibility and consistent traffic.

How SEO Works

Algorithms are used by search engines to rank websites based on several factors.

1. Relevance: Does your content match the user’s search intent?
2. Quality: Is your content high-quality, engaging, and trustworthy?
3. Technical Aspects: Does your website load fast, and is it mobile-friendly?

Types of SEO

1. On-Page SEO: Optimizing the structure and contents of your website.
2. Off-Page SEO: Building authority through backlinks from other websites.
3. Technical SEO: Ensuring your website is technically optimized (speed, mobile-friendliness, etc.).

Step-by-Step Guide to Start with SEO

Here’s how you can learn and implement SEO:

Step 1: Understand Keywords

A keyword is a phrase that people type into a search engine to find information. For example:

- If someone searches “best shoes for running,” “best shoes for running” is a keyword.

How to Find Keywords:

1. 1. Try using free tools like Google Keyword Planner, Ubersuggest, or AnswerThePublic.
  2. Look for keywords with:
    - High search volume (lots of people searching).
    - Low competition (easier to rank).

Step 2: Create High-Quality Content

Once you have keywords, create content around them.

Content Creation Tips:

- Title: Include the keyword in your title (e.g., “10 Best Running Shoes in 2024”).
- Headings: Use keywords in subheadings (H1, H2 tags).
- Body: Naturally include the keyword throughout your text, but avoid stuffing it.
- Solve problems or answer questions with your content.

Step 3: Optimize On-Page SEO

On-page SEO focuses on your website’s content and structure.

Key On-Page SEO Elements:

1. 1. Title Tags: Use a compelling title that includes your keyword.
  2. Meta Description: Write a short summary (160 characters) with your keyword.
  3. URLs: Keep URLs short and keyword-rich (e.g., www.example.com/best-shoes).
  4. Internal Linking: Include links to your website’s other pages.
  5. Image Optimization:
    - Compress images to improve load speed.
    - Add “alt text” using keywords for better accessibility.

Step 4: Build Backlinks (Off-Page SEO)

Backlinks are links from other websites to yours. You can use them to signal to search engines that your site is trustworthy.

How to Get Backlinks:

1. 1. Write guest posts for other blogs.
  2. Use social media or forums to share your content.
  3. Reach out to websites and suggest linking to your valuable content.

Step 5: Focus on Technical SEO

Technical SEO ensures your site performs well technically.

Checklist:

- Mobile-Friendly: Your site should look good and work well on mobile devices.
- Speed: Use tools like Google PageSpeed Insights to check and improve your website speed.
- Sitemap: Submit your sitemap to Google through Google Search Console.
- HTTPS: Use SSL certificates for a secure website (https://).

Step 6: Track and Improve

SEO is ongoing. Use tools to monitor your progress:

- Google Analytics: See how much traffic your site gets.
- Google Search Console: Check which keywords bring traffic.
- SEMrush or Ahrefs: Analyze your competitors and improve your strategy.

Simple SEO Workflow

1. Research: Use a tool to find 5 low-competition keywords.
2. Write Content: Create a blog post targeting each keyword.
3. Optimize: Add keywords to your title, headings, and meta descriptions.
4. Promote: Share your blog on social media and ask for backlinks.
5. Track: Use Google Analytics to see how your content performs.

Example SEO Scenario

Suppose you create a blog post: “Top 10 Mobile Apps for Fitness in 2024“

1. Keyword: “Best fitness apps 2024”
2. Title: “10 Best Fitness Apps in 2024 for Health Enthusiasts”
3. Content:
  - - List the apps.
    - Include tips for using each app.
  - Make it engaging by adding images and videos.
4. Promotion:
  - Share it on Facebook and Instagram.
  - Ask fitness bloggers to link to your post.

Expected Results

- SEO takes 3–6 months to show significant results.
- A well-optimized blog can bring consistent traffic, leading to ad revenue or affiliate income.

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