Selling digital products with the help of WordPress and Elementor is an excellent way to earn passive income online. With your WordPress Elementor skills, you are well-positioned to create and sell digital products like website templates, online courses, eBooks, and more. These products can be made once and sold multiple times without worrying about inventory or shipping.
How to Make Money Selling Digital Products with WordPress and Elementor
1. Choose the Right Type of Digital Product
Below are some ideas for products you can create:
- Website Templates and Elementor Kits
- Pre-designed layouts for portfolios, business sites, blogs, and eCommerce stores.
- Online Courses
- Teach WordPress web design or Elementor usage through video tutorials.
eBooks or Guides
- Teach WordPress web design or Elementor usage through video tutorials.
- eBooks or Guides
- Topics like “How to Build a Professional Website” or “SEO Tips for Beginners.”
- Graphic Assets
- Logos, icons, and other design assets that customers can download.
- Checklists & Forms
- Templates for website planning, SEO checklists, or client onboarding forms.
2. Platforms to Sell Digital Products
- Gumroad: User-friendly platform for selling templates, eBooks, and online courses.
- Etsy: Popular for digital templates, especially in the creative and business niches
- Teachable / Thinkific: Great platforms for hosting and selling online courses.
- Your Own Website (WooCommerce): Control everything by setting up a store on your WordPress site using WooCommerce.
3. Steps to Get Started
Step 1: Identify a Niche
- Focus on a niche related to your skills, such as business website templates or tutorials on Elementor Pro.
- Research the demand for products in that niche using tools like Google Trends or Etsy’s marketplace.
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Step 2: Create High-Quality Digital Products-
- Templates and Elementor Kits: Use Elementor to design and save your layouts.
- Export templates as .json files so buyers can easily import them.
- Courses: Record video tutorials on how to build different types of websites.
- Use tools like OBS Studio (for screen recording) and Canva (for course graphics).
- eBooks: Write practical guides using Google Docs or Canva, and export them as PDFs.
- Templates and Elementor Kits: Use Elementor to design and save your layouts.
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Step 3: Set Up a Storefront-
- Option 1: Create an online store using WooCommerce on your WordPress website.
- Option 2: Use Gumroad or Etsy to list your digital products.
- Write compelling product descriptions and include screenshots or demo videos.
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Step 4: Price Your Products-
- Templates: $20 – $100
- Online Courses: $50 – $500
- eBooks: $10 – $50
- Bundle Offers: Sell product bundles for a higher value, e.g., “Website Template + SEO Checklist” for $80.
4. Drive Traffic and Promote Your Products
- Search Engine Optimization (SEO):
- Optimize your product listings or website with keywords like “Elementor templates” or “WordPress course.”
- Social Media Marketing:
- Share tips and snippets of your products on Instagram, Facebook, and LinkedIn.
- Email Marketing:
- Build an email list and send newsletters promoting new products and discounts.
- YouTube Channel:
- Create tutorials and reviews related to your products. Include purchase links in your video descriptions.
5. Automate and Scale Your Business
- Automate Sales and Delivery: Use platforms like Gumroad or WooCommerce to deliver products automatically.
- Create Product Bundles: Bundle-related products to increase average order value.
- Offer Discounts and Promotions: Run flash sales or discounts to attract more buyers.
- Upsell Services: Sell website design services or one-on-one consulting alongside your products.
Potential Monthly Earnings Estimate
| Product Type | Estimated Monthly Sales | Price | Monthly Income |
|---|---|---|---|
| Website Templates | 20 sales | $30 | $600 |
| Online Courses | 5 enrollments | $150 | $750 |
| eBooks/Guides | 15 sales | $20 | $300 |
| Bundles (Templates + Guide) | 10 sales | $80 | $800 |
Tips for Success
- Start Small: Focus on 1-2 products to avoid overwhelm.
- Offer Freebies: Provide templates or checklists to attract potential customers and grow your audience.
- Customer Feedback: Collect feedback to improve your products and create what your audience wants.
- Keep Products Updated: Ensure your templates and courses remain relevant by updating them periodically.
- Leverage Reviews: Encourage happy customers to share reviews on your store to boost credibility.
Is Selling Digital Products Worth It?
Absolutely! Selling digital products offers passive income potential because you only need to create the product once and sell it repeatedly. With the right promotion and quality content, it can become a sustainable income stream over time.