Search Engine Optimization (SEO) is the process/method of improving your website’s visibility on search engines (like Google) to appear higher in search results when users look for specific keywords. SEO is a long-term strategy but is highly effective for building credibility and consistent traffic.
When your website ranks good on search engines, it attracts organic traffic (visitors without paid ads). SEO is a long-term strategy but is highly effective for building credibility and consistent traffic.
How SEO Works
Algorithms are used by search engines to rank websites based on several factors.
Relevance: Does your content match the user’s search intent?
Quality: Is your content high-quality, engaging, and trustworthy?
Technical Aspects: Does your website load fast, and is it mobile-friendly?
Types of SEO
On-Page SEO: Optimizing the structure and contents of your website.
Off-Page SEO: Building authority through backlinks from other websites.
Technical SEO: Ensuring your website is technically optimized (speed, mobile-friendliness, etc.).